Atomic Boss

My part:
Art direction
Creative direction
UI/UX design
Website prototyping
Content creation
Animation

The premise:
Atomic Boss was born from a simple quest: to level up the alcoholic drink game. What if you could get an adult beverage that feels like a cheat code, and is delicious as it is game-changing?

The pitch:
As soon as you enter the world of Atomic Boss, you’re transported into a pixel-perfect world that creates nostalgia and gamer vibes. Leaning into the arcade and RPG energy, you immediately know that this Boss means business. Every design element tells a story that this brand isn’t here to blend in—it’s here to take over the party, delivering a critical hit with every sip.