Paul Hobbs Winery

My part:
Art direction
Creative direction
UI/UX design
Website prototyping

The premise:
Paul Hobbs Winery cultivates a deep connection to place, terroir, and winemaking craft. This redesign project was born to give their digital presence the same clarity and quiet sophistication that defines their brand: a site that feels like a refined journey through its craftsmanship and expressiveness.

The pitch:
Creating an immersive digital environment rooted in organic aesthetics and editorial poise, I shaped an experiential direction that reflects Paul Hobbs’ relentless pursuit of craft. Through artful photography, refined typography, and intuitive navigation, the site reimagines the brand’s presence online. By elevating vineyard narratives, winemaking philosophy, and thoughtful storytelling, the experience deepens engagement and reinforces the distinguished reputation of Paul Hobbs and his prestigious winemaking philosophy.