Hartford Family Winery

My part:
Art direction
Creative direction
UI/UX design
Website prototyping

The premise:
Hartford Family Winery is know for small-lot, artisanal wines crafted in the Russian River Valley. Their persona leans into tradition, but there was an opportunity to evolve the digital experience to better reflect the elegance of their wines, the intimacy of their story, and the sophistication of their audience.

The pitch:
Creating a digital presence that felt both timeless and modern was the solution to honor Hartford’s heritage, while elevating both the usability and visual polish. The use of refined typography, generous white space, and immersive imagery echo the artisanal character of the Hartford brand, resulting in an elegant, intuitive experience that balances storytelling with commerce.