RM Sotheby’s “Don’t Blink”
My part:
Art Direction
On-Set Direction
Campaign Development
Talent
The premise:
RM Sotheby’s set out to unveil one of the rarest Ferraris ever made: a 1962 Ferrari 330 LM / 250 GTO. While at Affinity Creative Group, I worked alongside Seamless Content Creation, Farallon Films, and kabookaboo to craft a cinematic campaign that captured the spirit of craftsmanship, performance, and legacy—a fitting tribute to one of the most storied machines ever built.
The pitch:
Our solution was to build a cinematic story that reflects the precision and emotion behind the GTO. Defining the visual language, narrative tone, and on-set direction, we translated Ferrari’s legacy into a modern expression of craftsmanship and prestige. The campaign unfolded across digital, social, and direct channels, capturing global attention and culminating in a record-breaking $51.7 million sale.