LuxeKey Brand Identity

My part:
Creative direction
Logo design
Branding
Brand guidelines
Print design

The premise:
LuxeKey’s mission is offering real estate services with a level up. The only thing: they were missing an identity. My job was to create the logo and branding for this luxurious venture.

The pitch:
Using a blend of typography and real estate iconography, I gave LuxeKey a timeless look with a luxurious stance. The brand marker is a unique combination of “L” and “K” letterforms. As they are uniquely paired together, a house silhouette is a hidden-gem at the heart of the logo.