Nike x Off-White

My part:
Creative direction
Website design
UI/UX design
Animation

The premise:
Off-White™ and Nike’s The Ten collaboration was the biggest sneaker event of 2017. One of the most popular shoes to come from the project was the “Air Jordan 1”. To showcase the design, I wanted to create a landing page with a twist.

The pitch:
My takeoff was inspired by an 80s retro look, blended with a modern silhouette. I then juxtaposed the calm color palette with large typography, yet kept the focal point on the shoe. The subtle, yet unexpected animation allows a 360-view, showcasing the beauty of the shoe from all angles.