Amerisleep Branding
My part:
Brand Identity
Art & Creative direction
UI/UX design
Website prototyping
Content creation
Retail store design & buildout
The premise:
I worked at Amerisleep from 2010–2019, playing a key role in shaping the brand’s visual identity and creative direction through a period of rapid growth and expansion. What began as a role focused on design evolved into a broader creative leadership position spanning brand identity, eCommerce, retail, packaging, and marketing campaigns. I helped shape a cohesive brand experience across digital and physical environments, from the way Amerisleep looked online to how customers experienced the brand in stores.
