Amerisleep Branding

My part:
Brand Identity
Art & Creative direction
UI/UX design
Website prototyping
Content creation
Retail store design & buildout

The premise:
I worked at Amerisleep for nearly 10 years, handling all things creative. My responsibilities included creation of the brand identity system, eCommerce and blog website design, along with print, product, and retail store design. (Below is just a small snippet of what I created.)